It’s a known fact that the scale of video consumption has seen a steady rise all throughout the global economy. The use of video streaming software has particularly revolutionized the commercial, educational and even personal aspects of communication. In fact, live video streaming has made it possible for us to translate our imagination into reality. Be it watching a live event, attending a business meeting or being present for your kid’s birthday party- Everything is possible with a single tap on your iPhone or Android device, even if you’re stuck in some remote corner of the world. Such is the penetration of smart technology in today’s date.
To take this idea to the next level, there’s a strong need to develop a platform that sets a benchmark in terms of delivering optimized videos to the end users. The opportunities in this segment are immense and they offer great scope to monetize this idea. Well, good thing there’s an app for everything these days!
Today, smartphones have almost become like mini-TV sets with larger screens and high-definition resolution displays. Top quality phone features have made viewing videos a beautiful experience for users by bringing in beauty, clarity, and precision altogether. This has given a boost to the trend of watching videos on the phone. As stated by Forbes, around 53% of mobile traffic was attributed to mobile video in 2014 and is expected to rise further to almost 69% by 2018. This comes as no surprise as the number of active mobile users has gone up tremendously. In fact, Cisco foresees a huge rise in the number of mobile users from 4.1 billion in 2013 to 4.9 billion by 2018 as emerging markets start attracting new consumers online.
To explore this segment of video streaming, many live video streaming platforms have emerged. While there are many options like DaCast, livestream, Ustream, Bambuser, Showcaster to service this growing demand for video streaming, Kaltura happens to offer a wide range of features to its users.
At a time where pricing and reliability act as the twin metrics of determining a consumer’s/client’s preference for buying a service, Kaltura is quickly turning out to be a major competitor amongst the other video streaming platforms. It has already established an image of being a visible leader in the OTT TV (Over the Top TV), OVP (Online Video Platform), EdVP (Education Video Platform) and EVP (Enterprise Video Platform) markets.
Kaltura is built around a dedicated framework which ensures quality, security and flexibility to its clients so as to help them engage their target audience in the best possible way. While publishers and content owners have full access towards publishing, managing, monetizing and analyzing their rich-media content, there is no compromise on the fronts of security and viewer access to content. This is particularly amazing for media companies which are looking at engaging their target audience through advanced video management, publishing, and monetization tools. These power packed features help in providing a powerful boost to their reach, monetization and also simplify their video operations.
With the benefits of improved productivity and audience interaction among millions, Kaltura can be a useful platform for educational institutions, enterprises and media companies for triggering a dynamic online presence.
Looking at the vast potential of this video streaming platform in terms of catering to a growing demand for better services, Affle AppStudioz is definitely keen on exploring this technology. We would like to build upon this vision by implementing this technology in our area of operation. In fact, there are various interesting prospects of developing specialized apps based on the Kaltura platform and thereby, realize the manifold options of meeting the demand side to monetize the video streaming service segment.
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