What is mTraction Survey Platform ?
mTraction Survey Platform is a low energy solution designed and launched to harvest deep data insights.
The mE Survey Platform includes AI-driven Data Analytics features that deliver accurate responses on
research taking place for any topic by any surveyor. It mainly helps businesses get the data insights
and use them to make informed business decisions.
Can I try the mTraction Survey Platform
before I buy it ?
Absolutely! You can book a demo session to experience the features of the mTraction Survey Platform. If
you find that the platform meets your expectations and fulfils your requirements, you can opt for
suitable premium plans.
Also we can schedule a customized demo session with our technical architect and consulting team to
address your granular queries, drop a note on enterprise@affle.com or fill your details at
https://www.mtractionenterprise.com/contact-us.
Where do the respondents come from ?
It depends upon the industry type. The respondents for different industries differ in accordance to the
survey conducted. For example: Suppose a Singapore banking institute runs a survey to understand the
banking experience of its customer. In that case, the respondents will be the end-users who have
previously taken the services from Singapore banking institutions.
Moreover, to cater to diverse research and data gathering needs, the mTraction Survey Platform caters low
energy survey journeys with it’s gamification feature.
Why should we choose the mTraction Survey
Platform ?
mTraction Survey Platform offers a wide range of features that helps businesses
make effective decisions based on the data collected from respondents. Some of the key features of
mTraction Survey Platform are listed below:
- Mobile-First Survey Design
- Low Energy Solution
- AI-Driven Data Analytics
- Fraud Detection & Prevention
- Legacy Systems Integration
- Advanced Question Branching
- User Engagement Capabilities
- Get Incentives & Rewards
Does the Platform support Omni-Channel
Marketing ?
Yes, mTraction Survey platform has re-targeting capabilities that target audiences via programmatic
channels and digital platforms like mobile, web, and social media. Moreover, it focuses on email
marketing and runs advertising campaigns to target huge audiences in one go. Hereby the omnichannel
marketing at Pre-Survey, During-Survey, and Post-Survey levels are one of the unique USPs of the
mTraction Survey Platform.
What security measures have been taken to
ensure data protection ?
We provide data protection with GovTech/ENTP Security features, including Single Sign-On (SSO),
end-to-end data encryption, and regular network monitoring. Also, the integrated data meets the IM8,
PDPA, and OWASP compliance mandates. The mTraction Survey Platform is free from third-party penetration
and ensures secure data transmission.
Can surveyors get the survey customization
option ?
mTraction Survey Platforms supports the Advance Question Branching feature, allowing surveyors to
customize their survey behaviour. It redirects users to a different set of questions as per their
responses. Surveyors can apply looping logic and see the relevant questions based on their previous
answers.
How secure is the mTraction Survey Platform
?
We follow the industry standard security measures and ensure the confidentiality
of data on servers. On mTraction Survey Platform SSL is implemented to encrypt data transmitted between
the web server and the respondent's system. The mtraction Survey Platform includes:
- A robust set of enterprise-grade security features
- Standard security protocols to avoid the risks of a data breach
- Data compliance mandates like IM8, PII, PDPA, OWASP
- Free from any third party infiltration and ensure safe data transactions
Does it support multiple languages for
non-english-speaking audiences?
Yes, mTraction Survey Platform is a multilingual platform that supports more than 100 languages (both
regional and international) allowing the audience to choose their preferred language while taking the
surveys. Some of the languages which mTraction Survey Platform supports are English, Malay, Tamil,
Chinese,etc.
What type of third party integrations
are possible in the mTraction Survey Platform ?
Our low energy survey platform can be well integrated with the prominent platforms like Facebook, Twilio,
SendGrid, Vizury, Mooments, Google Maps, Faas, Google Analytics, Google Data Studio, and Metabase.
Does the mTraction Survey Platform
support data analysis capabilities ?
Our versatile survey platform supports data analysis features with the implementation of AI. We use
advanced technologies like Machine Learning (ML) and Natural Language Processing (NLP) to let our
clients unlock dynamic data insights without any glitch.
Can I get real-time data insights on the
survey participation ?
Yes, our automated survey platform generates real-time reports in the form of charts and statistics right
after the launch of your survey. The platform lets you study trends in real-time, immediate detection
and resolving the operational issues that ultimately increase your business operations.
What kind of post-deployment support mE
Survey Platform Offers ?
mE Survey Platform provides extensive support like:
- Communication Support - Email and Phone Calls
- Product Support - Troubleshooting & fixing any issues
- Generate Personalised Reports
- Extended Support for new Browser and OS versions
Can I host the platform on my own cloud
?
Yes, our platform is flexible to be hosted on any Cloud platform or On Premise environment.
What is incentivisation ? How mTraction
Survey Platform enables Incentivisation ?
When a user completes the online survey, he earns some loyalty points which can be redeemed on incentive
partner websites.
mTraction Survey Platform benefits respondents with earning rewards, points, incentives etc as part of
the platform's loyalty program. For example: We have enabled incentivisation through Mooments, EZ Link,
Grab etc for some of our Gov-tech clients based in Singapore.
Is there any limit to the number of
surveys I can configure ?
The mTraction Survey platform has the ability to configure multiple surveys. There is no hard limit to
the number of surveys.
Can I export the data collected from the
surveys ?
Yes, all the data collected by the platform can be exported in the form of Excel and CSV files with
capabilities to filter the data before downloading.
What are the channels through which the
users can respond to a survey?
The survey application is a responsive application which can be integrated with websites and mobile
applications.
Can I configure the surveys on my own
?
Yes, you can. There are multiple interfaces by which the survey can be configured i.e via admin interface
or excel file. We are frequently improving our platform to have great user experience and more
configuration mechanisms can be implemented if required.